Andrew Reynolds seminar in Brighton 2008 was a very useful event full of ideas, tips, tricks, strategies and techniques from the speakers. The event was spread over a couple of days and each of the speakers had a slot to describe what they had done to become wealthy. Out of the numerous speakers I found most useful, Andrew Reynolds, Simon Coulson and Armand Morins presentations. Therefore the content of this article will review their presentations and the value to the listener.
Andrew has made his fortune with direct mail selling information products in the Making Money market. Not his own products, but quality products he has licensed from others. He currently runs a monthly course which explains his secrets of direct mail in small manageable chunks. For more on this you can visit sky channel 682.
Andrews section was spread over two parts and for the lucky attendees Andrew gave away reprint rights to five DVD products. Two were on fitness and the other three on teaching massage techniques. At the start Andrew makes clear that he does not cover the techniques involved for his direct mail business, as he says it would be unfair to the subscribers of his monthly course and with a show of hands most were subscribed.
The main focus of Andrews talk was on the state of mind on taking action and even showed how easy it was to rebrand a product and create a sales page for a website or direct mail offer. He explained the benefits of the business and showed how he can travel anywhere and go anywhere with his laptop.
The best part of Andrews seminar was that he comes across genuine and explains clearly ideas what he has done showing frustration at times of people who do not take action. To summarise the talk was good and the information products provided were great to get you started.
Simon Coulson is a previous student of Andrew Reynolds who attended a seminar of his a few years ago. Unlike Andrew, Simon decided to sell various information products via the internet rather than direct mail. After being made redundant from his job he worked hard on his first product, earned good rewards and moved onto the next idea. Simon never stopped and is now a millionaire.
Some examples of products Simons sold are property guides, plumbing videos, brick laying courses and even a joint venture with a guy selling plots on the moon.
What I most liked about Simon is that he has made money outside the "Get Rich" niche and has made good money selling information products in specific niche markets. He is also one of the first UK Internet Marketers to be this successful and prepared to share his knowledge. In fact what is sometimes lacking in many talks is the examples and Simons talk was filled with examples where he and others he has taught or joint ventured with have made money.
Armand Morin has been around for years now and is one of the most respected and consistent performers in the Internet Marketing world. He has made a fortune selling software and information products, which have helped people in the Internet Marketing world.
Armands talk was focused around traffic generation to websites and made several points that even with a greatest product without traffic your website is nothing. Armands techniques were based on the Adwords tool in Google and he showed ways of reducing the cost per click by exploiting Googles price reduction on content relevancy.
The most exciting part of his presentation was regarding his sales technique and how he only allows a visitor to view an offer by submitting their email first. Once the email is provided he then sends the visitor to the website, but on obtaining their email follows up with daily emails on the features of his product. Building an email list is what allows Armand to sell more and more products later on to that same customer. With these techniques Armand boasted he has websites converting at 15 sales to every 100 visitors.
Armand has been doing Internet Marketing for years and continues to be on the leading edge knowing all the tips and tricks.
To summarise my experience I would say that the speaker that most appealed to me was Simon Coulson. He had managed to build his information products from scratch creating hundreds of websites that generate a daily income. In the beginning Simon had nothing to do with the How to Make Money market and has proved over and over again that selling information products is not just about selling Get Rich Schemes.
Andrews talk although informative is based on a strategy of direct mail and if you are just starting up a home based business then gambling a few thousand on renting mailing addresses maybe something you just can't afford. However the core principals on licensing, reproducing and sales techniques are universal.
Armand was good and gave very useful tips, but in terms of the Internet Marketer I preferred Simon as his talk was more relevant to the UK. This is not to say that Armand isn't brilliant, but if I was to focus on copying one of speakers techniques I would go for Simon Coulson.
Article by James Pilgrim
Article Source: http://EzineArticles.com/?expert=James_Pilgrim
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment